Simran has been a shining light on our thinking, creativity and teamwork. In every conversation we had she introduced a new perspective, a new input, a new insight or idea.

A Planner who adopted the conscience of the consumer, and always improved the creative work and its ability to connect.

She is a spark and a true collaborator in any creative discussion.

In a presentation to a client or prospect, she will field even the trickiest questions with poise, conviction and sensibility.

Damn Simran. Your hard work, insights and instincts are stellar.

The work you produce not only makes everyone around you able to produce better work but feel smarter too. You made us all look good and the client feel even better.

Simran is one of those rare breeds where strategy comes naturally.

She's an incredibly thorough and logical thinker who asks all the right questions at all the right times. She is incredibly intuitive, but doesn't rely on that instinct alone. Instead, she always brings passion-fueled curiosity to uncovering why it is people do the things they do. She reaches deep for great insights because she is so willing to question human behaviors and cultural norms. And if that weren't enough, she is constantly striving for improvement and to learn more and more.

Simran has a remarkable ability to humanise complex stories.

Stories drawn from a combination of quantitative data, qualitative data, and reports from different kinds of external sources. Clients enjoyed working with her, and particularly admired her ability to tell compelling stories about consumers.

Simran is exceptionally intelligent and had the ability to not only think analytically but synthesize information in creative, insightful ways and sometimes unexpected ways.

As a strategist I was always impressed not just with her work effort and attention to detail, but curiosity to attack a problem from a variety of angles and collaborate with other team members to find insights that laid the foundation for fruitful creative explorations.

Armed with excellent communication skills, burning passion and a steely tenacity,

Simran was eloquent in steering the creative in the desired direction and convincing senior clients with her proposal.

Despite her stellar achievements, Simran was an earnest team player and a complete joy to spar with. She was approachable and always ready to provide guidance for juniors or share learning with her peers.

Simran served as an excellent mentor whereby she was always ready to impart her knowledge and experiences to her juniors.

She was never shy in withholding criticism as well, which culminated into an amazing learning experience for me. Under her tutelage, I was given many opportunities for me to develop my competency in strategic planning, and that was more than I can ever ask for!

A quick thinker with the added charm and wit, Simran is a highly intelligent strategist.

She never seized to amaze me with the input she had regarding whatever work that was on the team's plate. Her thoughts and arguments were often compelling and intriguing.

Simran is a skilled navigator. Someone who can traverse the sea mines of mediocrity that lurk in the choppy sea of marketing.

For those looking for a trusted shipmate, who they can trust to be at their side on their own intrepid journey, Simran is the one to man the decks. I personally, if I had the opportunity, would sail with her again.

Her wit, sass and positivity make working at such a fast pace actually enjoyable.

I do hope one day, we'll get to work together again!

Simran is a force to be reckoned with.

Her strategy and human-driven insights create campaigns that are not only effective, but inspire great creative work.

I had the pleasure of working with her directly on a couple of projects which were intellectually challenging and complex.

Simran's focussed approach of calmly distilling the issues and simplifying them for those all around to understand and act upon was an art form in itself.

Smart. Super smart. Super, super SMART!

That's what comes to mind when I think of Simran. She takes you on an intellectual journey that opens doors and possibilities, analyses the options and steers you forth with greater focus, direction and conviction than before.

She isn't your typical Planner. Just the best there is.

I love the fact that Simran has an almost obsessive urge to ensure her research/plans/campaigns generates effective results that benefit her clients.

I am always impressed by her tendency to dive deep into the clients' businesses to get to know their brands and understand their objectives in order to produce cohesive and intelligent strategies to bring success to their campaigns.

When you work with a great planner, one factor always stands out—intelligence with heart.

Simran isn't your typical agency digital Planner. She sees things differently by providing human insights and well-researched data to develop well-informed strategic plans for her clients.

Simran is a combination of Google and a powerhouse industrial machine.

She brings together a plethora of knowledgeable insights and angles while tackling her briefs, without shying away from the elbow grease that’s required to make an idea or strategic proposal a bullet proof one.

Simran’s ability to analyse and explain her insights and research is amazing, and you can really see her shine when she presents her strategy and rebuts back when there is discussion.

Very helpful, always willing to lend a helping hand, she is an awesome addition to any team. And best of all, she’s really supportive, always making you feel that your inputs and ideas are heard.

She’s a great strategist and very clear in what she wants to say.

This is really appreciated by clients when we are presenting them with lots of data.

She’s a natural-born leader, thanks to, among other incredible qualities, her ability to solve problems in a flash, motivate, and convince the team that we’re on the right track.

I’ve seen her help retain one of the most prestigious accounts, the Singapore Navy, and win over even the most skeptical client. Most of all, she’s a creative cheerleader that we love to have at brainstorms. I envy the agency that manages to get Simran on their team!

The depth and breadth of Simran’s skills as a Planner never ceases to amaze me.

No one works harder than she does. No one fights harder than she does.

Whether it's for the work or as a friend. A creative team can only benefit from her guidance and support, and any agency would be lucky to have her grace their floors.

In a world where long strat decks reign supreme, Simran is the ultimate breath of fresh air.

Spunky, whip smart, motivated, collaborative and never afraid to voice an opinion – she's one of the very few strategists I enjoy working with. Perhaps the only one.

It’s easy to list out all her qualities (and it’d be a rather lengthy list) – but it all comes down to one simple thing: she makes a damn difference, in a world where too few people do.

Simran is bright, incisive and indefatigable – both as a strategist and a person.

You know a project is in good hands when she is on board.