Simran is a writer, strategist, and
lover of colours.

Born in India, raised on the seas and bred in Singapore, she’s always had a multicultural life. She was a WPP Fellow, which saw her beginning her career as a Strategist across 3 contintents and 3 different cultures (Singapore, London & Los Angeles). This fuelled her keenness for human behaviour.

Consistently regarded as a Creative team’s ally, an empathetic manager and a source of interesting insights, she’s thorough, grounded, quick and has no patience for fluff.

Her simple, yet underrated, approach has resulted in retaining prized clients, winning projects purely through Strategy at times and pushing clients to change their POV to create better and more relevant communications.

In 2023, while leading multiple new business initiatives and going deeper into the research & insights arm she helped to set up at MullenLowe Singapore, she was also planning her 3-day Indian wedding remotely (it finally took place in December, and she got her life back). Then, she moved to London to be with her husband.

Talk to her about Jane Austen (beware, she may not stop), skincare (she gives personalised advice that’s shown stellar results to a select few), minority rights, DIY manicures, jewellery, yoga (she’s a certified teacher) and true crime.

Please contact her directly for projects or for a general chat.